New Institute video! "The High Ridge: Celebrating 25 Years in the North Cascades"

North Cascades Institute is very excited to finally share with you a multimedia piece made in celebration of our 25th anniversary. “The High Ridge: Celebrating 25 Years in the North Cascades” was created by three staff members from our marketing/communications department — Christian Martin, Jessica Haag and Amy Wilcox — in partnership with Benj Drummond and Sara Joy Steele of bdsjs.com. It aims to tell the story of where the Institute originated from, how it has evolved over the past quarter-century, what we hope to accomplish in our teaching and natural history work and where we’re going next. Not an easy task, especially in only 11 minutes!
The piece features interviews with Institute founders, instructors, board members and friends, including Tom Fleischner, Saul Weisberg, Jonathan Jarvis, Robert Michael Pyle, Libby Mills, Chuck Robinson, John Miles, Jeanne Muir and Brian Scheuch. Special thanks to Bill Frisell and John Reischman for providing the music, and countless photographers for sharing their work.
Watch it now in high definition — full screen viewing essentail!
[vimeo width=”500″ height=”400″]http://vimeo.com/34977238[/vimeo]
We’d really love it if you helped spread this story around — you can share this link: http://ncascades.org/discover/multimedia/high-ridge
Sara wrote up a blog post outlining some of the creative process it took to produce this piece:

When the Institute first approached us about creating a story for their 25th anniversary, they didn’t necessarily have a workshop in mind. But the more we discussed the project – along with the organization’s expanding needs, staff interest and new website – building in-house capacity to produce videos and multimedia made the most sense.
The workshop took place over five days on Canoe Island in the San Juans. In the months leading up to our week together, three Institute staff members – Amy, Christian and Jessica – purchased a video camera and learned how to use it, conducted a dozen interviews, transcribed them into more than 60,000 words, and sorted through archival footage.

Read more at http://bdsjs.com/blog/2012/01/multimedia-workshop-the-high-ridge/